Multidisciplinary creative firm — Mumbai, since 2019Pen.

We draw the argument first.Structure before surface.Then we make it move.

A Mumbai studio working in three stages. The order is the product.

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Positioning

No two clients getthe same answer.

Every engagement starts from zero. We read the room you are walking into, then write the argument that wins it. No template, no deck library, no narrative borrowed from the last client in your sector.
That costs more time at the start and much less at the end. Most decks we inherit try to say everything. The ones that work say one thing, seven times, in seven different rooms.
22Frames, from 61A raise deck cut down to its argument.
3wksStart to raiseKickoff to signed term sheet, median.
94%Clients who returnMeasured across the last four years.
Process

Three letters. Three disciplines.

01 — Think

Pen

We draw the argument first.

Positioning, narrative, the order of the claims. Before anyone opens a design tool we agree on what the room has to believe by the last frame.

02 — Structure

Paper

Structure before surface.

Frame lists, wireframes, word counts. Paper is cheap and honest, so it is where we delete the two thirds that were never load-bearing.

03 — Make

Pixel

Then we make it move.

Design, build, motion. Type, grid and pace applied to a structure that already works, so craft amplifies the argument instead of rescuing it.

ServicesTap a row

We draw the argument before we draw a slide. Most decks are too long because the thinking is not finished, so we finish the thinking first.

Sites that carry the same argument as the deck. Built to be edited by the people who own the words, not by us.

An identity is a set of decisions, not a logo. We write the decisions down so the next person can keep them.

Campaign systems the field will actually use. If it needs a designer to deploy, it will not get deployed.

Selected work

Work we would show again.

Proof

Rooms we have been in.

NorthsightVaidya GroupMeridian LabsSarvat CorpKaveri CapitalOrbit Foods
Helios EnergyTanvir & CoBandra MillsNirvaan HealthCoastal UnionAshray
Client marks typeset as placeholders — awaiting supplied logo files
They deleted two thirds of our deck and we raised on the third that was left.
Ananya RaoCo-founder, Northsight
Start

Let’s start withthe pen.

Tell us the room you are walking into. We will tell you what we would do first, and whether we are the right studio for it.
hello@3poutlines.com+91 22 4000 1300Kamala Mills, Lower Parel, Mumbai 400013
OutlinesPen. Paper. Pixel.3P OutlinesEst. 2019 — Mumbai, IN