Sarvat had eleven markets each producing its own campaign material. The logo was consistent and nothing else was.
Eleven regional teams, no shared design resource, and a launch window of six weeks across all of them.
We wrote the one claim every market had to make, and the three it was allowed to add locally.
The system was built as kits — sized, pre-populated, and impossible to assemble wrongly.
Then the templates, the asset library and a half-day training pass per region.